http://blog.awakenedvoice.com/2006/11/04/controlling-the-message/ Analyzing And Reporting On The Social Media Revolution Thu, 28 Aug 2008 13:50:19 +0000 http://wordpress.org/?v=2.6.1 http://blog.awakenedvoice.com/2006/11/04/controlling-the-message/#comment-25610 Information Architects » Blog Archive » Partner in astroturfing: Boycott Technorati? Wed, 21 May 2008 07:48:01 +0000 http://blog.awakenedvoice.com/2006/11/04/controlling-the-message/#comment-25610 [...] at Wal-Mart and Microsoft, but you are not fooling us. Not three times. The result of this is a PR fiasco hurts both the public your clients and the business of all of us that work in communications: [...] [...] at Wal-Mart and Microsoft, but you are not fooling us. Not three times. The result of this is a PR fiasco hurts both the public your clients and the business of all of us that work in communications: [...]

]]> http://blog.awakenedvoice.com/2006/11/04/controlling-the-message/#comment-1304 Information Architects Japan » iA Notebook » Partner in astroturfing: Boycott Technorati? (1) Sun, 17 Dec 2006 23:27:59 +0000 http://blog.awakenedvoice.com/2006/11/04/controlling-the-message/#comment-1304 [...] Manipulation doesn’t work when you deal with collective intelligence. You need to be 100% genuine when you expose your self to the communicating Internet meta-brains. Things are changing for real, not for propaganda purposes. If you just act like you go with the revolution, because this is going to cash in, if you believe you can “use” the new technology for PR-purposes, you might fool the uncles at Wal-Mart and Microsoft, but you are not fooling us. Not three times. The result of this is a PR fiasco hurts both the public your clients and the business of all of us that work in communications: According to a recent report by Shel Holtz, Richard Edelman blames the fiasco on the fact that senior members of his team were not very experienced in social media. Then why were they assigned to an account that was social media driven? Or why weren’t those individuals properly educated on the ethics of social media prior to leading their client into a firestorm? Sounds like a company that knows how to talk but hasn’t yet learned how to walk. [...] [...] Manipulation doesn’t work when you deal with collective intelligence. You need to be 100% genuine when you expose your self to the communicating Internet meta-brains. Things are changing for real, not for propaganda purposes. If you just act like you go with the revolution, because this is going to cash in, if you believe you can “use” the new technology for PR-purposes, you might fool the uncles at Wal-Mart and Microsoft, but you are not fooling us. Not three times. The result of this is a PR fiasco hurts both the public your clients and the business of all of us that work in communications: According to a recent report by Shel Holtz, Richard Edelman blames the fiasco on the fact that senior members of his team were not very experienced in social media. Then why were they assigned to an account that was social media driven? Or why weren’t those individuals properly educated on the ethics of social media prior to leading their client into a firestorm? Sounds like a company that knows how to talk but hasn’t yet learned how to walk. [...]

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