Blog Titans And Their Wolf Packs
By Rob Safuto on Dec 19, 2007 in Blogging | Tags: Blogging
If there was every a time to point out the disease of rampant elitism in the tech blogging community then this is it. It’s time that a greater light was shined on the mental sickness that is affecting certain A-list bloggers and their followers. There are three situations that highlight these problems and they’ve all occurred in the last few weeks.
The Blognation Debacle
This guy named Sam Sethi starts a network of blogs over the summer called Blognation. In the process he lies and cheats his way into having people work as editors for months on end. A number of people know the crap that’s going on but stay silent. Finally someone with guts named Oliver Starr shines a light on the many misgivings of Mr. Sethi. Two weeks later Blognation is done. And sadly in the process of this failed business venture a respected tech blogger and Blognation writer named Marc Orchant passed away.
Did it ever occur to anyone close to this situation to question why you need venture capital to start a blog network? Why didn’t more people question the actions of Mr. Sethi during this time or speak up earlier? What were they afraid of?
My belief is that everyone was afraid to question Sam Sethi because he was well known around the blogosphere. Sam was well known for having been the UK editor of TechCrunch, a very influential U.S. based blog network. And although Sam left TechCrunch under poor circumstances it was perceived by many that Sam was in the right. So Sam’s reputation and the fact that he previously worked for Microsoft convinced a lot of people that it was a bad idea to speak out against him.
And so there was silence until recently. And the final results were pretty horrible for those who had slaved away for this “classic confidence man.” The bloggers should have spoken up sooner.
The Seesmic Review
Many people know that Loren Feldman is the kind of guy who will go to the edge in his videos. I will never forget when he tore into Guy Kawasaki for making a questionable reference to Jewish people in his biography. Guy states, “From Nova, its CEO Marty Gruber, and my Jewish colleagues in the jewelry business, I learned how to sell.” Ugh! In any case, Loren is known for his biting commentary that takes comedy to the edge. Its not for everyone. And its not always funny. But Loren earned himself a moniker of “racist” from A-list blogger Loic Lemeur for giving a harshly negative review to Loic’s company Seesmic.
Most startups in the Web2.o space cover some pretty harsh ground in order to get noticed and accepted. But not Loic’s company. Having been a blog-star in Europe and friend to many and A-lister in San Francisco he gets a free pass. You couldn’t find anything remotely negative about Seesmic until Loren posted his video. Allen Stern tried to give Seesmic a poor review but really watered it down. In a space full of social video plays there was very little static coming Loic’s way prior to this video. And I think it really surprised Loic that anyone would have the guts to challenge him. The real debate started when Michael Arrington of TechCrunch fame, and a Seesmic investor, decided to highlight the review. Why would Loic’s buddy and business partner highlight such a bad review? I think that Arrington saw that someone needed to do something to get Seesmic back into the forefront of the blogosphere.
It seems that there’s no space for dissent in the world of Web2.o when it comes to startups founded by A-listers. If it weren’t for harsh reviews like Loren’s the founders of these services would never hear the things that really bother people about their services. Because few have the guts to speak up for fear of being shouted down or ostracized by the cool kids.
The Lane Hartwell Photograph
This was the issue that tipped it for me. A freelance photographer named Lane Hartwell objected to the use of one of her photographs in a parody video produced by a group called The Richter Scales. The video, Here Comes Another Bubble, included an image that was copyrighted by Ms. Hartwell. The group did not ask to use the photo. The video did not give credit to Lane or anyone else whose work appeared in the video. Lane saw her picture included and filed a request to have the video taken off of YouTube. Here’s where it got ugly.
You definitely don’t have to agree with Ms. Hartwell’s position. Some people thought her actions were not cool and certainly not hip to the free for all nature of the web. But she does have a right to make the request. Unfortunately, A-listers like Robert Scoble and Mike Arrington did not agree. Arrington goes so far as to call another woman “a fascist” in the conversation on someone else’s blog while lashing out at that blog’s author. Scoble is much more civil in his dismissal of Ms. Hartwell and compares himself to a professional photographer. What a stretch! In any case, Arrington’s comments are ignored by everyone but Eric Rice who takes offense at Arrington and has the guts to speak up about it. Arrington cries back and implies that Eric is trying to be famous by targeting Mr. A-lister. Of course, Once Mike Arrington starts getting his tail kicked in the comments, he shuts them off right after he states, “Honest opinions should be celebrated, not condemned.” What a hypocrite.
Shelley Powers gives her honest opinion and she’s a fascist. People give their honest opinions about Mike Arrington and he shuts down the comments. Just like an A-lister to dish it out and not be able to take it.
The Crux Of The Issue
The world of blogging has become like a cult in certain circles. People like Sam Sethi, Robert Scoble, Loic Lemeur and Mike Arrington are given free reign by the vast majority of people to do and say what they want. And there are very few questions asked or challenges made. The results can be physically, financially and emotionally devastating. People who they don’t like find themselves with anonymous comments on their blogs stating “pathetic”, “idiot”, “lame”, “get a life”, “worthless” and a whole lot more. People are out hard earned money when their ventures fail. And some people are even stressed to death.
People are genuinely afraid of having these kinds of things said about them by the masses of jerks following around some of the names I’ve mentioned here and others as well. Thank heavens we have people like Loren Feldman and Eric Rice to speak up. Lord knows you don’t see the a-listers helping anyone out. They’re only interested in solidifying their phony empires. Because when the bubble bursts, plenty of people will be forgotten just like after the first one. I’ll remember the people who had the guts to speak up for others to be treated decently. I’ll remember those who had the confidence to raise their hands and say, “hold on,” when someone is getting diced by the mindless wolf pack that trolls the blogosphere.
The sad thing is that it would be really easy for all of these people to say, “Cut the crap,” and make sure that even people they disagree with are respected. But ego is a destructive thing. And just like big egos can destroy other people they usually turn on the people who have big egos and lead to that person’s eventual downfall. Thank heaven’s for that.




anon | Dec 20, 2007 | Reply
Rob I have never met you but I was one of the editors on blognation. The vision that Sam had to help startups around the world - not just the valley - was the reason I joined.
None of us editors were employees, we were simply freelance contractors. I knew I was joining a startup that was seeking funding and that it was a risk.
10 of 13 editors remained loyal to the project until the end, why would we do that. Because we were in conversation with the VC and knew the funding was delayed but was coming before Christmas until it was sabotaged.
The fact that Oliver and Debi had been excluded from the team a few weeks earlier might explain some of their noise.
The one common theme you might note in your post is the involvement of Arrington. There in lies one problem.
Rob Safuto | Dec 20, 2007 | Reply
I’m not a fan of anonymous comments. But since this one at least has a point to it I’m letting it go.
The fact that the comment is anonymous reinforces my main point. Individuals don’t want to identify themselves because of the forces at play in the blogosphere.
The Arrington sabotage theory is one that I don’t personally subscribe to with respect to Blognation. But those who feel it has merit should speak on their own blogs.
With respect to VC funding for Blognation. I’d love it if someone paid me to blog about social media every day. So I can see why people would join the group. But Oliver’s story about the promises that were made and broken repeatedly seems to be holding up well. Even Mr. Sethi admits he fibbed, with the excuse that he wanted to, “put Arrington off the scent…”
But that’s all done and I’m sure everyone wants to put that behind them. I’m not going to address or comment on that here again. I will state thay if the ten other editors feel they’ve been wronged by forces other than Mr. Sethi they should speak out on that. And if they don’t speak out then who or what is stopping them from doing so?
Mark Forman | Dec 20, 2007 | Reply
Rob good post. I feel you’ve done a good job at calling a “spade a spade.” I admire Eric for having the cojones to stand up for what is right, even though he took some public shots from a guy with major weight in the Siliconbubblespehere. Loren is a character and well…
It is sad that certain well educated entrepreneurs see the need to keep bending the rules to suit themselves. I guess playing fairly is too slow. Glad to see I’m not the only one who was kind of aghast at the Loren Seesmic post and almost instantaneous highlight post by Mike Arrington on Techcrunch with Loic’s mixed rhetoric of outrage morphing to almost “mon cheri” faux adoration, after his partner in Seesmic Arrington made it clear to him that this opened the door wide to hype Seesmic. Wink, wink, nudege, nudge.
Loic seems like a charming guy but what I see mainly is yet another guy trying to hawk a a product that doesn’t have a financial model but with adequate support from a-list blogger partner friends can probably get enough ROI for the inner circle of cool kids when they golden parachute on the back end. Just sayin.
Rob Safuto | Dec 20, 2007 | Reply
Long time Mark. I hope things are well for you.
I have no doubt that Loic is charming. I’ve seen people comment the same about Sam Sethi as well. Not sure about Mr. Arrington. Unfortunately I think they all could use a little more realistic feedback in their ventures.
We saw with Edgeio that having a top of the line A-list blogger as a founder can’t help save a company. Scoble obviously couldn’t make a difference at PodTech under the ‘editorial’ model. So the theory that A-listers can pump something up enough to build a sustainable business or get it sold is quickly becoming a questionable one.
Thanks for jumping in Mark. We need more conversation on hot topics, not less.
Oliver Starr | Dec 20, 2007 | Reply
Rob,
There’s a good reason why I don’t allow anonymous comments on my blog and that reason is well illustrated above. What you’ve got up there may look like a perfectly legitimate comment by an editor loyal to blognation but I’d bet you a grand that it isn’t.
You may not have noticed it, but “Scam” Sethi has an interesting habit of making self serving posts either under assumed names, anonymously, or even using the actual names of editors on for the now defunct blognation.
If you doubt, check out the comments on the TechCrunch posts where Sam impersonates Ewan Spence and then admits having done so.
What makes the above comment particularly unfortunate for your blog is that not only is this Scam trying to make himself look a little less pathetic (and failing) but it is a simple matter to prove that the comment is rife with lies that no editor - even the most delusional - would have ever made.
What’s more the editors that were dumb enough to remain loyal to Scam Sethi to a one made robot like comments of support adjacent to my original open letter each using his real name in the comment. Having done that, why would they then comment anonymously on a blog that ( no offense) receives only a small fraction on the traffic that they have already seen on TechCrunch?
Moreover the comment itself is a dead giveaway. Scam is specifically trying to deny the very things I asserted in my open letter (assertions for which I can easily provide you with incontrovertible proof if you wish).
I can guarantee you that no editor was informed that we wouldn’t be paid until funding had been secured. We were all under the impression that initial funding HAD ALREADY BEEN SECURED.
There’s more but I’m sure you get the point. He lied about Funding back in August to the entire team. Prior to that he lied about funding to get me on the team and then he lied to my face again about funding when I was in the UK at his request.
I think this should be sufficient to convince you of the wisdom in not permitting anonymous comments - or at least being especially careful any time you are dealing with a topic in when Scam “the worm” Sethi has taken any sort of an interest.
-Nuff Said.
Oliver “the exworminator” Starr
Rob Safuto | Dec 20, 2007 | Reply
Oliver,
I cut short the comment in the middle because it was just way too long. I wouldn’t be surprised if the anonymous comment was from Sam Sethi. The IP of the comment was out of the Netherlands so I don’t know if he’s out that way or not.
I’m with you on this one. One of the reasons I wrote this post was for the benefit of those who get the short end of the stick. You have supporters.
Rob