Comments on: On Podcast Advertising And Statistics http://blog.awakenedvoice.com/2008/01/13/on-podcast-advertising-and-statistics/ Analyzing And Reporting On The Social Media Revolution Mon, 08 Sep 2008 01:43:04 +0000 http://wordpress.org/?v=2.6.1 By: Rob Safuto http://blog.awakenedvoice.com/2008/01/13/on-podcast-advertising-and-statistics/#comment-20065 Rob Safuto Tue, 15 Jan 2008 02:53:56 +0000 http://blog.awakenedvoice.com/2008/01/13/on-podcast-advertising-and-statistics/#comment-20065 You're obviously just into bashing RawVoice Mark so no point in making the argument. Good luck with Podango. Wallstrip had nothing to do with the content. They don't even have that large of an audience. Howard Lindzon is a capital markets guy with connections to VCs, namely Fred Wilson. How many podcasts start on a $600,000 budget? <a href="http://www.howardlindzon.com/?p=2043" rel="nofollow">"We cobbled together $600,000 from angels and friends and went to work."</a> Make sure you know the story if you're going to use it as a reference. At the end of the day, some people work to achieve their goals and others blame everyone else. You fall into the latter category. Especially since RawVoice doesn't require an exclusive commitment. If you're such a hot shot new media dude you shouldn't have any problem getting advertising for your show on your own. Good luck with that. You’re obviously just into bashing RawVoice Mark so no point in making the argument. Good luck with Podango.

Wallstrip had nothing to do with the content. They don’t even have that large of an audience. Howard Lindzon is a capital markets guy with connections to VCs, namely Fred Wilson. How many podcasts start on a $600,000 budget? “We cobbled together $600,000 from angels and friends and went to work.” Make sure you know the story if you’re going to use it as a reference.

At the end of the day, some people work to achieve their goals and others blame everyone else. You fall into the latter category. Especially since RawVoice doesn’t require an exclusive commitment. If you’re such a hot shot new media dude you shouldn’t have any problem getting advertising for your show on your own. Good luck with that.

]]> By: Mark "Rizzn" Hopkins http://blog.awakenedvoice.com/2008/01/13/on-podcast-advertising-and-statistics/#comment-20064 Mark "Rizzn" Hopkins Tue, 15 Jan 2008 02:18:57 +0000 http://blog.awakenedvoice.com/2008/01/13/on-podcast-advertising-and-statistics/#comment-20064 I'm not sure I can agree with you on the accuracy of the system's recording of statistics. I hate to hear that I might be insulting you by saying that, as I don't know you, and you may be quite a great guy. On the other hand, I've shown my stats to my staff that we've taken from the myriad of places we've hosted our podcasts and compared them to the raw stats, our own personal redirect system, feedburner, and RawVoice. RawVoice is clearly quite off, and the numbers the system reported are even further off from the ones Todd publicly disclosed. That's another issue. Todd is either lazy in his payment, or he's too easy on the advertisers. I'm inclined to believe the latter. Every month for the five + months, I'd either call or email Todd for a status on the payments, and he'd always assure me it was "right around the corner." There are so many things wrong with how RawVoice functions with relation to the podcasters (or more specifically, me, a podcaster), I can't list them all here. Something is rotten in Denmark, though. I fully believe that they're doing it all wrong, as the way they work is no way to run a business. AS to the content of your post - be up and running a year before running an ad? Are you insane? I fully hope you're not in any sort of position of responsibility over a content network. How is it I can run a text site, and have advertising deals within days, but a podcast must be up a year+ before it's worthy of an ad. Your reasoning makes no sense. Forget that analogy - CBS bought WallStrip in 9 months. Quality content speaks for itself. It needs no gestation period. I’m not sure I can agree with you on the accuracy of the system’s recording of statistics. I hate to hear that I might be insulting you by saying that, as I don’t know you, and you may be quite a great guy.

On the other hand, I’ve shown my stats to my staff that we’ve taken from the myriad of places we’ve hosted our podcasts and compared them to the raw stats, our own personal redirect system, feedburner, and RawVoice. RawVoice is clearly quite off, and the numbers the system reported are even further off from the ones Todd publicly disclosed. That’s another issue.

Todd is either lazy in his payment, or he’s too easy on the advertisers. I’m inclined to believe the latter. Every month for the five + months, I’d either call or email Todd for a status on the payments, and he’d always assure me it was “right around the corner.”

There are so many things wrong with how RawVoice functions with relation to the podcasters (or more specifically, me, a podcaster), I can’t list them all here. Something is rotten in Denmark, though. I fully believe that they’re doing it all wrong, as the way they work is no way to run a business.

AS to the content of your post - be up and running a year before running an ad? Are you insane? I fully hope you’re not in any sort of position of responsibility over a content network. How is it I can run a text site, and have advertising deals within days, but a podcast must be up a year+ before it’s worthy of an ad. Your reasoning makes no sense.

Forget that analogy - CBS bought WallStrip in 9 months. Quality content speaks for itself. It needs no gestation period.

]]> By: NicoleSpag http://blog.awakenedvoice.com/2008/01/13/on-podcast-advertising-and-statistics/#comment-20054 NicoleSpag Mon, 14 Jan 2008 20:28:33 +0000 http://blog.awakenedvoice.com/2008/01/13/on-podcast-advertising-and-statistics/#comment-20054 Hey Rob, Just wanted to say this was an EXCELLENT post. I think the idea of getting money for something you love sounds great, but when you hear (like anything) there is a business side that requires a lot of work, the rose-colored glasses tend to come off. Thanks again! Nicole Hey Rob,

Just wanted to say this was an EXCELLENT post. I think the idea of getting money for something you love sounds great, but when you hear (like anything) there is a business side that requires a lot of work, the rose-colored glasses tend to come off.

Thanks again!

Nicole

]]> By: Susan Bratton http://blog.awakenedvoice.com/2008/01/13/on-podcast-advertising-and-statistics/#comment-20045 Susan Bratton Mon, 14 Jan 2008 15:44:20 +0000 http://blog.awakenedvoice.com/2008/01/13/on-podcast-advertising-and-statistics/#comment-20045 Rob, Great blog post - very fair and with experienced reporting. I have a podcast and blog ad network, Personal Life Media and we use Volo Media's ad serving system to great satisfaction. The majority of the sponsorship/podcast advertising deals I do involve between 5-10 of the shows in my network on average. Our cpm's run from $50-$170 except for one deal that's a "regional" program at $20 cpm. From the lead time to sell a deal, which takes months, to implementation to reporting to invoicing to payment to checks cut to hosts is a long process but we are creating revenue for our hosts and sending them checks. Our hosts with 25,000-60,000+ listeners a month are generally pleased at their early revenue prospects but they are also patient and know that podcasting must dovetail into their larger business, as it clearly won't replace their salaries yet. I believe the contextual relevancy of our shows combined with the engagement our hosts have with their listeners creates a very positive environment for marketers. And in a straw poll at a recent agency meeting, though only 40% of media planners were involved in downloadable media in 2007, about 80% were planning their involvement in 2008. The professionalism that Podshow, Podtrac, Kiptronic, Wizzard and RawVoice bring to this endeavor will only help grow our industry more quickly, as will the work of the Association for Downloadable Media, the group that's working standards for audience measurement and ad formats. Thanks for keeping downloadable media in the conversation. Susan Bratton Personal Life Media Rob,
Great blog post - very fair and with experienced reporting.
I have a podcast and blog ad network, Personal Life Media and we use Volo Media’s ad serving system to great satisfaction.
The majority of the sponsorship/podcast advertising deals I do involve between 5-10 of the shows in my network on average. Our cpm’s run from $50-$170 except for one deal that’s a “regional” program at $20 cpm.
From the lead time to sell a deal, which takes months, to implementation to reporting to invoicing to payment to checks cut to hosts is a long process but we are creating revenue for our hosts and sending them checks.
Our hosts with 25,000-60,000+ listeners a month are generally pleased at their early revenue prospects but they are also patient and know that podcasting must dovetail into their larger business, as it clearly won’t replace their salaries yet.
I believe the contextual relevancy of our shows combined with the engagement our hosts have with their listeners creates a very positive environment for marketers.
And in a straw poll at a recent agency meeting, though only 40% of media planners were involved in downloadable media in 2007, about 80% were planning their involvement in 2008.
The professionalism that Podshow, Podtrac, Kiptronic, Wizzard and RawVoice bring to this endeavor will only help grow our industry more quickly, as will the work of the Association for Downloadable Media, the group that’s working standards for audience measurement and ad formats.
Thanks for keeping downloadable media in the conversation.
Susan Bratton
Personal Life Media

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