Archive for June, 2008

Three Questions Your Site Should Answer »

By Rob Safuto on Jun 28, 2008 in Social Media | 0 Comments

There are three questions that I ask when visiting the site of a new web-based service.

What service do you provide?
How does the service work?
What is going on?

How and if those questions are answered tells me a lot about the service.
The answer to question #1 should include a brief description of what problem the service solves [...]

My Definition Of Social Media »

By Rob Safuto on Jun 23, 2008 in Social Media | 5 Comments

The term social media is a ubiquitous one these days. But at the same time there are still many people who know the phrase but don’t really understand the meaning. A proper definition of social media does exist on Wikipedia. I find the definition that’s located on Wikipedia to be quite convoluted. My definition of [...]

The Value Of The Social Media Herd »

By Rob Safuto on Jun 22, 2008 in Social Media | 1 Comment

In my previous post in this series I attempted to define the social media herd. In this post I’ll share my thoughts on the true value of the herd to web based services. I think it makes sense to assess the situation from the perspective of where certain services sit on the food chain. A [...]

iPhone App Store Presents A Rewarding Opportunity »

By Rob Safuto on Jun 11, 2008 in Social Media | 0 Comments

Apple has just tossed a huge bone to high traffic social media sites. But will they pick it up?
Sites like Twitter, FriendFeed and yes even the mighty Facebook are grappling with the issue of exactly how they can earn enough revenue to continue to support their services without the need for future rounds of funding. [...]

Defining The Social Media Herd »

By Rob Safuto on Jun 6, 2008 in Social Media | 0 Comments

I’ve been thinking. To some those are some pretty scary words but not necessarily as scary as me deciding to tell you what I think. In this case I’ve been thinking about what I call the social media herd.
The social media herd is a group of people who move in concert from web application [...]