Three Questions Your Site Should Answer
By Rob Safuto on Jun 28, 2008 in Social Media | Tags: Advice
There are three questions that I ask when visiting the site of a new web-based service.
- What service do you provide?
- How does the service work?
- What is going on?
How and if those questions are answered tells me a lot about the service.
The answer to question #1 should include a brief description of what problem the service solves or what makes the service unique. I prefer to be shown the answer to question #2 with either screenshots, a presentation or a video. In this day and age simply telling people what your service does is a real waste of time.
With respect to question #3, the presence and actual use of a blog tells me what kind of activity is occuring. If you’re looking for adoption and any level of trust I need to know that things are happening. Some services, like Mevio for instance, use blog technology to display press releases. That approach is a big fail. Be FUNI on your blog. Tell me what’s Fun, Unique, New or Interesting.
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