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Points Of Entry To Social Media »

By Rob Safuto on Jul 20, 2007 in Advice | 3 Comments

I recently gave a bit of advice to a potential client. I frequently give free advice directly to people as a way to let people know that I’m confident in the value my services offer. After sending it out I thought I should share some of it.
From my perspective there are three main entry [...]

Four Important Social Network Characteristics »

By Rob Safuto on Apr 14, 2007 in Advice, Networking, Social Media | 0 Comments

I’m starting to get more inquiries from people who are looking to build or show off new social networks. These communications have got me to thinking about some important characteristics of social networks that shouldn’t be overlooked.

Functionality - The features that you provide on your social network amount to a web based service. Does the [...]

Advice To Companies With A Blog »

By Rob Safuto on Mar 4, 2007 in Advice, Blogging, Social Media | 4 Comments

Shel Holtz points out that the CEO blog for JetBlue is lightly updated and doesn’t allow comments. Not good. To make matters worse there isn’t even an RSS feed for their blog, which they happen to call a ‘flight log’.
I think this type of situation speaks to a larger problem in the world of social [...]