RSS Feed for AnalysisCategory: Analysis

Podcasting Triple Threat »

As I see it now there are three major threats to the growth and success of podcasting as a medium in the coming years.

Centralized RSS Feeds - A recent scare involving the country of China blocking RSS feeds from the Feedburner domain underscores the dangers of having too many feeds hosted at one source. If [...]

Defining Blogs and Podcasts - Part II »

In late 2004 the idea of a podcast was born. In the early days things are typically simple. I believe that most early adopters of podcasts defined them as media delivered via an RSS 2.0 feed with enclosures. If you know the terminology then it seems pretty simple.
A podcaster was a person who created an [...]

Product Placement - Social Network Style »

Just read this article on the Wall Street Journal Online about companies paying for profiles on MySpace. The story goes like this.
Companies want to create a higher profile for a particular product or service, like a movie, but they can’t promote their goods via a MySpace profile without permission. If you’re willing to pay you [...]

Defining Blogs and Podcasts - Part I »

I have two questions that I ‘d like to explore in this series of posts. What’s a Blog? and What’s a Podcast? The answers to these questions may seem to be simple but I’m increasingly finding out that it’s not so.
My motivation for exploring these issues lies in the fact that I am hearing quite [...]

Protecting Your Social Media Assets »

Just this past week there was a major brouhaha in the world of podcasting. Podcasting powerhouse Podshow launched their long awaited PodShow+ podcasting community. Within hours of the site opening thousands of podcasters checked to see if they were listed and to investigate how their podcasts were being presented. That’s where the trouble started.
The ever [...]

NBC Heart YouTube »

I read an article this morning in the print version of the Wall Street Journal indicating that NBC Universal has struck a deal with YouTube to use their social video sharing community to promote NBC shows.
It was only a couple of months ago that NBC Uni was fuming over the presence of copyrighted content on [...]

Beyond The Social Media Hype »

I was very excited to find a post on Digg that indicated that Al Pacino would be appearing in a series of Video Podcasts in order to promote the stage production of Salome in Los Angeles.
I swung over to the article on the Wall Street Journal website to see what it was all about. Right [...]

Podcast Adoption Increases »

My friends at LibSyn and FeedBurner have issued their own independent reports that provide a very good insight on the adoption of podcasting.
The FeedBurner Report
The FeedBurner Report shows that “podcast circulation is consistently growing nearly [...]

Contrarian Foolishness »

Charlene Li of Forrester Research has a confession to make. She only listens to a couple of good podcasts. She can’t find anything else that she likes.
Forrester Research has a conclusion for you. Old media will fare better than independently produced podcasts in the long run. According to a snippet from a recently published report [...]

Which One Comes First? »

I think that there is a lot of confusion in the business world about where RSS fits into the social media mix. After all, there are plenty of folks touting the benefits of RSS along with the benefits of technologies like Blogging, Podcasting, Tagging and Wikis.
The fact is that all of these technologies either generate [...]