The goal of the campaign is to raise funds for the Boomer Esiason Foundation’s Exercise For Life Scholarship fund. This fund benefits young people with cystic fibrosis by providing financial support for college tuition. You can find out all about the campaign over at www.blubrryjam.com.

I wanted to put this together and make it as ’social’ as possible so I’ve gone with a ‘best of breed’ approach with respect to the tools and services I’m using to pull all of this together.

The main page is published using RawVoice’s own RawVoice Generator that powers the Blubrry, Podcaster News and Podcast Promos websites. The videos are hosted and published using Blip.tv. The Blubrry Jam playlist player is powered by a sleeper service known as Big Contact. Donations are managed via PayPal. Ticket sales and invitations to the live event are being handled by Eventbrite. Plenty of blog posts powered by WordPress. We’re also using offsite presences on YouTube, MySpace and Twitter to extend the message to a wider audience.

There are quite a few other services that we could put in play to spread the message of the campaign. And we will probably keep expanding the reach all the way up until the end of the campaign. The fact that I’m using so many different services points to a gap in the toolset available for people who are running events that have multimedia and financial components. Of course, if such a Holy Grail type of service were to come along it might not do as well and the individual tools and communities being leveraged for this effort.

One thing I can tell you for sure is that OpenID will be very welcome once more services start adopting this technology. There will never be one service that does it all. Our online footprint is constantly expanding. That expansion could occur much more quickly if people didn’t have to maintain separate logins for every service.

For now though, I’ll continue to maintain my many ideas and use the services that work best for the particular goal that I’m trying to achieve.

[tags]Social Media, Tools, RawVoice, Blubrry Jam, OpenID, Events, Organization[/tags]

© Robert J. Safuto - visit the Awakened Voice Blog for more great content.