By Rob Safuto on Nov 22, 2007 in Advertising | 1 Comment
Good post yesterday by Seth Godin titled, Thanks. Seth makes a very salient point in his post when he writes, “Every time you read something I write here, you’re giving me a gift… attention.”
Seth writes this in the context of whether or not he should have ads or sponsorships on his blog. Should you have [...]
By Rob Safuto on Nov 7, 2007 in Social Networks | 0 Comments
I was never a big fan of Facebook in the first place. I have an account there. I have a bunch of friends over there. I’ve used the thing occasionally over the last four months. There is absolutely nothing revolutionary about the technology. You’re limited in a lot of ways, not the least of [...]
By Rob Safuto on Nov 6, 2007 in Social Networks | 0 Comments
I spent some time digesting today’s announcement by Facebook about their ad platform. Don’t walk, run.
By Rob Safuto on Nov 4, 2006 in Analysis, Blogging, Social Media | 2 Comments
I recently had the privilege of attending the 2006 Critical Issues Forum which was organized by the Council of Public Relations Firms. This was a very high profile event that included discussion among some of the thought leaders in the public relations, marketing and advertising industries. The topic for discussion was Achieving Engagement in a [...]