Awakened Voice

There are three questions that I ask when visiting the site of a new web-based service.

What service do you provide?
How does the service work?
What is going on?

How and if those questions are answered tells me a lot about the service.
The answer to question #1 should include a brief description of what problem the service solves [...]

I saw a news item last week indicating that Colorado based Clickcaster has, “sold its Clickcaster Web site name, its user base list, and a copy of the software to Texas-based Nexplore Corp.”
This is more evidence that the market for podcasting focused companies is a difficult one at best. In the last year we’ve seen [...]

I think that Marriott Hotels has done a very good job with their blogging initiatives. Marriott brought the Marriott On The Move blog online in January of 2007. Marriott On The Move features Marriott Chairman Bill Marriott talking about (literally via audio) a wide variety of issues related to Marriott hotels. The posts on the [...]

This post continues the practice of giving advice to those web services that aim to capitalize on the explosion in independent media publishing on the internet. These services are attempting to gain the favor of bloggers, podcasters, community builders and enterprise level producers who are looking to leverage Web 2.0 or social media technology.
Sadly, just [...]

I’ve said before that I believe there will be millions of social networks on the web in the future. These networks may consist of just a few people up to thousands of people. If you think about it every family could have a social network. Every sports team could sprout a social network. Fans of [...]

One factor of the long term success of a blog is the ability of people to find your blog in situations where they are looking around on the web for topics you’re writing about. So what I’m talking about is the visibility of your blog to search engines, related blogs and other services that [...]

This is the first in a series of posts that include tips on being successful when using social media. Everyone has a different definition of success so I’m only going to try and communicate these things based on my definition.
You are a success if you’re able to find and connect with an audience that [...]

You’ve really gone off track. I say this because I’m seeing discussions popping up about micro-media, going smaller, blog burnout and the like. This discussion confuses people whose heads aren’t so far down in the blogosphere that all they can hear are the muffled sounds of the rest of the world going about their [...]

What type of a business needs a blog? Any business that needs to connect with people and organizations via the web.
How often should we post to our blog? As often as you have something relevant to communicate to your audience.
What would qualify as relevant content for a business blog? Company news. Events you be attending [...]

Shel Holtz points out that the CEO blog for JetBlue is lightly updated and doesn’t allow comments. Not good. To make matters worse there isn’t even an RSS feed for their blog, which they happen to call a ‘flight log’.
I think this type of situation speaks to a larger problem in the world of social [...]