Awakened Voice

When I read the book Free Prize Inside by Seth Godin I was reminded about how remarkable products make marketing simple. So many companies marketing web services make average products then try a variety of marketing tricks in order to get people to take notice and talk about their services. Smart marketers figure out what [...]

I was never a big fan of Facebook in the first place. I have an account there. I have a bunch of friends over there. I’ve used the thing occasionally over the last four months. There is absolutely nothing revolutionary about the technology. You’re limited in a lot of ways, not the least of [...]

I spent some time digesting today’s announcement by Facebook about their ad platform. Don’t walk, run.

I recently had the privilege of attending the 2006 Critical Issues Forum which was organized by the Council of Public Relations Firms. This was a very high profile event that included discussion among some of the thought leaders in the public relations, marketing and advertising industries. The topic for discussion was Achieving Engagement in a [...]

Today must be an announcement day. Shel and Neville took the wraps off of their Crayon social media consultancy. Congrats gents!
I’ve got a bit of news as well. I’m taking over the marketing duties and working with the folks at Raw Voice. I’ll tell the story on how this came about very soon. Let me [...]

Just read this article on the Wall Street Journal Online about companies paying for profiles on MySpace. The story goes like this.
Companies want to create a higher profile for a particular product or service, like a movie, but they can’t promote their goods via a MySpace profile without permission. If you’re willing to pay you [...]