By Rob Safuto on Apr 25, 2008 in Social Media | 0 Comments
There are four very important steps in the podcasting process. In fact, if you call yourself a podcaster your expertise really needs to be focused on the following areas.
Prepare - to create quality shows that people will want to consume.
Produce - so that the final product is concise, listenable and/or watchable.
Publish - to the web [...]
By Rob Safuto on Apr 5, 2008 in Social Media | 2 Comments
Some thoughts on the discussion about whether or not podcasting is an industry. It is an industry for the companies producing the technology. Content producers are in another business altogether.
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By Rob Safuto on Mar 18, 2008 in Social Media | 1 Comment
Ever since LibSyn released their updated statistics I’ve been wanting to compare those numbers with the statistics that I’m getting via Blubrry. I took a few minutes today and grab a couple of screen captures comparing the download numbers for an episode of my Amazin Moments podcast. Click the images below to see a higher [...]
By Rob Safuto on Mar 13, 2008 in Social Media | 0 Comments
The new LibSyn stats system is live. I’ve used LibSyn as a podcast media host for three years now and the weakest link in LibSyn’s offering has been statistics. There have been problems with the stats for months. The LibSyn team has been very open about the problems which they addressed here and here. In [...]
By Rob Safuto on Feb 23, 2008 in Social Media | 1 Comment
I’ve just updated and republished a document that I originally created when I was working with the team at RawVoice. The document is a beginner’s guide to podcasting. I’ll be updating this document from time to time as new knowledge arises on the subject. The document is not meant to be a comprehensive resource but [...]
By Rob Safuto on Feb 18, 2008 in Social Media | 0 Comments
I saw a news item last week indicating that Colorado based Clickcaster has, “sold its Clickcaster Web site name, its user base list, and a copy of the software to Texas-based Nexplore Corp.”
This is more evidence that the market for podcasting focused companies is a difficult one at best. In the last year we’ve seen [...]
By Rob Safuto on Jan 26, 2008 in Social Media | 0 Comments
I may be late to the game on this one. Wouldn’t be the first time. But I noticed today that YouTube has finally added some features that allow for more customization of user channels on the site. Chief among these changes is the ability to upload a channel image. Previously you were only allowed [...]
By Rob Safuto on Jan 20, 2008 in Social Media | 0 Comments
This post continues the practice of giving advice to those web services that aim to capitalize on the explosion in independent media publishing on the internet. These services are attempting to gain the favor of bloggers, podcasters, community builders and enterprise level producers who are looking to leverage Web 2.0 or social media technology.
Sadly, just [...]
By Rob Safuto on Jan 17, 2008 in Social Media | 0 Comments
About two and a half years ago I featured an artist called JayMay on my Alley Cuts music podcast. That podcast is on hiatus but the shows are still available and they also run from time to time on KYOU Radio.
I happened upon a news item yesterday that indicated JayMay has since taken her career [...]
By Rob Safuto on Jan 13, 2008 in Social Media | 4 Comments
The Back Story
A blistering discussion on the subject of podcast advertising and statistics was started by Mark Hopkins who writes posts for a blog called Mashable. Mark opined that the problem with podcasting isn’t downloads in response to the news from Wizzard Media (owners of popular podcast host Libsyn) that they delivered a billion [...]