Defining The Social Media Herd »

By Rob Safuto on Jun 6, 2008 in Social Media | 0 Comments

I’ve been thinking. To some those are some pretty scary words but not necessarily as scary as me deciding to tell you what I think. In this case I’ve been thinking about what I call the social media herd.
The social media herd is a group of people who move in concert from web application [...]

Social Media Success - Blog Visibility »

By Rob Safuto on Nov 3, 2007 in Social Media Success | 0 Comments

One factor of the long term success of a blog is the ability of people to find your blog in situations where they are looking around on the web for topics you’re writing about. So what I’m talking about is the visibility of your blog to search engines, related blogs and other services that [...]

Four Important Social Network Characteristics »

By Rob Safuto on Apr 14, 2007 in Advice, Networking, Social Media | 0 Comments

I’m starting to get more inquiries from people who are looking to build or show off new social networks. These communications have got me to thinking about some important characteristics of social networks that shouldn’t be overlooked.

Functionality - The features that you provide on your social network amount to a web based service. Does the [...]